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Sophie Gutierrez

Snapchat has figured out a New Revenue Stream for Creators (that works!)




In a recent development, Snapchat is shaking things up with an innovative approach to rewarding its creators.


The platform is expanding its revenue share program, allowing creators to earn a portion of ad revenue from their Stories posts. This creative strategy allows creators to benefit significantly, without requiring a paid subscription model. What's more, Snapchat is improving the visibility of creators by integrating their Spotlight content into Snap Map and allowing public posting of Stories.


Interested in the finer details of this exciting development? You can read the full story on TechCrunch, which provides an insightful look into Snapchat's latest moves in

the Creator Economy:








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